Description
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
POSITION : Manager, North America Online – Active Derm Cluster
We are seeking a digitally savvy e-commerce leader to support new channels, with an initial and specific focus on Tik Tok Shops. Tik Tok Shops is an increasingly important commercial channel as well as a digital marketing channel, driving meaningful customer acquisition and brand awareness that halos our entire business. This Manager will play an essential role in defining the brand’s strategy for how to show up on Tik Tok Shops and maximize the opportunity. Partnering closely with a centralized Tik Tok Shops team that is responsible for delivering financial targets, this role will translate brand priorities into a cohesive assortment, define the bundles and sampling strategy, partner closely with Marketing teams on creator selection, events, and Lives, and own how this channel fits within the broader digital ecosystem of each brand. Reporting into the VP North America Online, the ideal candidate is fluent in all things Tik Tok Shops, e-commerce, and digital media. This is an exciting, fast-paced opportunity to support one of the fastest growing and most dynamic channels in e-commerce today.
This role is fundamentally cross-functional, requiring close, trusted, and collaborative partnership with the rest of the Online team, the internal Tik Tok Shops team, and the brand Marketing teams. Specific responsibilities include:
• Responsible for defining and championing the Tik Tok Shops strategy for each brand; this manifests in a calendar this person will design, own, and execute. The calendar should capture owned and retailer accounts, with goal of aligning bundle, events, Lives, discounting and seeding strategy with brand NPL and marketing priorities as well as Tik Tok specific opportunities.
• Responsible for assortment and key bundles, aligning with brand priorities and key events (suggest net new as well as approve TTS team recos)
• Responsible for discounting, aligning with brand priorities and channel needs (establish strategy for discounts as well as approve TTS team recos)
• Responsible for creator management and sampling strategy, e.g., generate creator briefs, target strategy/commission structure, sampling goals, product selection for seeding, event/engagement recommendations
• Design Lives strategy and own calendar (talent, cadence, brand guidelines, test and learn)
• Responsible for measuring impact of Tik Tok Shops across broader brand, socializing and reporting on this, as well as adapting strategy accordingly.
• Own the Tik Tok Shops pilot we’re running with a retailer, and any that might follow, with eye towards differentiated right to win and maximizing opportunity across the Platform.
• Over time, scope may include: supporting other digital channels with centralized teams (Amazon), supporting or spearheading new distribution channels, and defining digital content needs for best in class ecommerce experiences.
Qualifications
Qualifications :
• At least 5+ years of related e-commerce, digital marketing, social commerce or omnichannel retail experience
• Beauty, skincare or consumer-products experience preferred
• Experience with retailer e-commerce, marketplaces and/or social-commerce platforms; familiarity with TikTok Shop, Amazon, creator programs or Live shopping strongly preferred
• Strong commercial and analytical acumen with the ability to translate performance data into clear recommendations
• Able to effectively communicate, collaborate and influence across brands, functions, agencies, platforms, retailer partners and all levels of management
• Extremely detail-oriented, organized and proactive, with strong problem-solving abilities
• Able to prioritize and manage multiple projects simultaneously in a fast-paced, test-and-learn environment
Pay Range:
The anticipated base salary range for this position is $85,000.00 to $144,000.00 . Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
